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You started your business with a clear vision. Somewhere along the way, that vision got buried under inconsistent revenue, reactive days, exhausted leadership, and the quiet weight of carrying everything alone. The business that was supposed to give you freedom is running your life instead.
In The Business You Intended to Build, veteran business coach Mac Caldwell draws on more than forty years of building businesses, including losing one in the recession of the 1980s and rebuilding from the ground up, to deliver a people-first, proven process for small business owners who are done spinning their wheels and ready to build something that works.
You started your business with a clear vision. Somewhere along the way, that vision got buried under inconsistent revenue, reactive days, exhausted leadership, and the quiet weight of carrying everything alone. The business that was supposed to give you freedom is running your life instead.
In The Business You Intended to Build, veteran business coach Mac Caldwell draws on more than forty years of building businesses, including losing one in the recession of the 1980s and rebuilding from the ground up, to deliver a people-first, proven process for small business owners who are done spinning their wheels and ready to build something that works.