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Does the world actually need another book about starting a business?
The honest answer, the one I had to sit with before I could move forward, is that the world does not need another generic startup book. There are plenty of those. Most of them are well-intentioned. Many of them contain genuinely useful information. And almost all of them are missing the same thing.
They start with the business.
They open with market research frameworks and business plan templates and financial modeling tools. They give you strategies for finding your niche, positioning your offer, and building your brand. They are, in the language I use with every client I work with, treating the symptom rather than the root.
The root is the person building the business. And until that person, their strengths, their values, their vision, their specific gifts, is properly known and properly positioned, everything built on top of them is built on uncertain ground. This book is your guide to a solid foundation.
Does the world actually need another book about starting a business?
The honest answer, the one I had to sit with before I could move forward, is that the world does not need another generic startup book. There are plenty of those. Most of them are well-intentioned. Many of them contain genuinely useful information. And almost all of them are missing the same thing.
They start with the business.
They open with market research frameworks and business plan templates and financial modeling tools. They give you strategies for finding your niche, positioning your offer, and building your brand. They are, in the language I use with every client I work with, treating the symptom rather than the root.
The root is the person building the business. And until that person, their strengths, their values, their vision, their specific gifts, is properly known and properly positioned, everything built on top of them is built on uncertain ground. This book is your guide to a solid foundation.